Bon and her dog, Caper

Bonny Griffith

Director Client & Enrollment Marketing, Marketing Communications
Staff, Office of Marketing Communications

Phone:(607) 274-7005
E-mail:bgriffith@ithaca.edu
Office:135 Peggy Ryan Williams Center
Ithaca, NY 14850

As the Director of Client and Enrollment Marketing I oversee all strategic marketing efforts aimed at prospective students, and lead a talented team of six marketing communications managers who ensure consistent messaging and institutional branding at the school and division level. My areas of direct responsibility include, but are not limited to

  • strategic recruitment marketing campaigns and collateral used by the admission office, including the road book, search, and more
  • the undergraduate admission web presence, including myIthaca and IC Peers
  • the graduate admission web presence and graduate student communications
  • Fuse magazine and its companion website
  • the Office of Student Financial Services website
  • Park Scholar, MLK Scholar, Exploratory, and Honors marketing
  • advertising placements in guidebooks such as Petersons, Princeton Review, US News, and others