As the associate director for recruitment marketing I lead a team that focuses on strategic marketing efforts aimed at prospective students and their families. I also collaborate with my colleagues in marcom to coordinate prospective student outreach and ensure consistent messages and branding at the school and division level. My areas of direct responsibility include, but are not limited to

• Fuse magazine and its companion website
• all printed admission marketing materials, including the viewbook, search, and more
• the undergraduate admission web presence, including myIthaca and IC Peers
• the Office of Student Financial Services website
• advertising placements in guidebooks such as Petersons, Princeton Review, US News, and others