As a marketing analyst I am responsible for managing analytics dashboards and reporting associated with the college's websites, advertising campaigns, SEM, e-mail marketing, SEO efforts, paid search, mobile, and social media. I also train key personnel to access and interpret data on their own and identify technical issues with analytics programs and manage resolutions.
In my previous position from 2008-2012, I worked as a SEO analyst at Razorfish NYC working across multiple disciplines including creative, web development, and IA to develop search engine friendly websites. Other tasks included auditing sites for technical issues, and opportunities for link building and content. I also provided clients with strategic recommendations using PR, video, social and local optimization across multiple industries including retail, finance & pharmaceutical.