laurie

Laurie Ward

Director of Client Marketing Services, Marketing Communications
Staff, Office of Marketing Communications

Phone:(607) 274-1085
E-mail:lward@ithaca.edu
Office:230 Alumni Hall
Ithaca, NY 14850

As the Director of Client Marketing Services, I oversee a team including marketing managers and sports information, who are responsible for all marketing initiatives, including print and web, related to the five schools and inter-collegiate athletics.

My duties include:

  • Providing ongoing marketing communications consultation to my campus clients
  • Working with deans, associate deans, faculty, and staff to design, implement, and evaluate annual marketing communications plans
  • Supporting client programs with professional services such as writing, design, publications, special events, media relations, and promotions
  • Participating in overall marketing communications planning and contributing to an integrated marketing effort by sharing news and opportunities uncovered through work with client schools and offices
  • Providing strategic website planning and support for each of my clients