As the marketing communications manager for the School of Humanities and Sciences, I am part of the Office of Marketing Communications—and work closely with the deans, faculty, staff, and students in the School of Humanities and Sciences. I design and implement strategies that are aligned with the college's mission and brand, including the oversight of events, projects, publications, and other initiatives that best represent the school to prospective students, the campus community, alumni, donors, and the general public. 

My primary responsibilities include:

• Providing marketing communications consultation within the School of Humanities and Sciences in support of the deans, faculty, staff, and students.
• Developing an annual marketing communications plan for the School of Humanities and Sciences to include measurable goals to increase visibility with specific audiences, a timeline, budget, and mechanism for evaluation.
• Executing the marketing communications plan and supporting the school's programs with professional services such as writing, publications, special events, media relations coordination, and promotions. Coordinating all projects, whether they are completed in-house or by outside vendors. Advising on use of paid advertising to support the school.
• Recommending and conducting market research to test effectiveness of communications as needed; using results to evaluate current programs and formulate future plans.
• Attending events and programs, getting to know the needs, strengths, assets, and personnel of the school.
• Working with the Office of Marketing Communications media relations staff to ensure consistent and appropriate messaging, publicity, and communication for the School of Humanities and Sciences programs and events, as well as faculty, staff, and student accomplishments.
• Participating in overall college marketing communications planning and contributing to an integrated marketing effort by sharing news and opportunities uncovered through work within the School of Humanities and Sciences. Serving as a source to media relations for faculty expert and story ideas.
• Developing and maintaining content for School of Humanities and Sciences web profiles. Serving as a resource to and provide support for departments and faculty in the development of web profiles.
• Coordinating recruitment and yield activities within the school. Overseeing the preparation of recruitment and yield materials, including letters and publications, and coordinating department communication with accepted students.
• Overseeing and advancing publications for the School of Humanities and Sciences. Developing stories for, and ensuring production and distribution of, annual reports and/or electronic newsletters as part of institutional advancement efforts. Coordinating the development, editing, and posting of news.
• Managing School of Humanities and Sciences videos, photos, and news stories in databases centrally maintained by the Office of Marketing Communications and ITS. Identifying photography needs and assisting with photo shoots.