I am the Senior Web Strategist at Ithaca College, where my primary responsibility is to serve as the owner of ithaca.edu and all the elements that connect to and deliver that website experience. I like to describe my job as "understanding who needs to use our website, and making sure they have the best experience possible when they do."
As a product manager, I own the product roadmap for the website, setting milestones and release planning for continual design, development, and testing. I am in constant collaboration with our amazing talented teams of web developers, digital designers, content creators and user research specialists to ensure our website represents the best interests of all users of the site, constantly pushing for improvements based on research, feedback, and evolving technologies.
I also serve a primary content owner, managing content for key sections of ithaca.edu, and overseeing the training and support for all content managers and contributors within our site teams. I am responsible for maintaining our web governance policy and editorial standards, as well as ensuring our web content and the technology behind it are accessible for all users.
I am a proud alum of Ithaca College, and became an employee in 2010 as Recruitment Marketing Web Coordinator, working closely with admission staff on developing and improving content for our undergraduate admission website, student recruitment marketing channels, and the myIthaca and IC Peers portals. I've also served as a social media manager for the college, and managed student photographers and writers for our marketing and editorial publications.
I have been an active and contributing member of the Higher Ed Web Professionals Association since 2012, and I owe much of my professional development and success to the ideas and friendships I've gained from that organization.
Prior to working in higher education, I freelanced as a local food writer and podcast producer, and spent several years in the NYC entertainment industry working in talent management, television, and live event production. Much of my spare time is now spent obsessing about productivity workflows, learning to draw and code, exploring the amazing local food and drink of the Finger Lakes with my wife, and mastering slight-of-hand card techniques. Sometimes I write about those things, too.